Autonomous store ops

Your store reprices, lists, and replies while you sleep

Seltova is an autonomous ops agent for independent Shopify and marketplace sellers, managing inventory, prices, and buyer replies without opening the dashboard.

The manual ops burden

Your store is a second job

Independent sellers spend more time in dashboards than building their business. Ops work never ends.

  • Manually repricing listings each morning before competitors get ahead

  • Writing new listing copy at midnight to keep inventory current

  • Answering buyer questions before your first coffee, every morning

Independent seller at a desk late at night, dashboard glowing

How Seltova works

Three agents run your store

Each agent takes care of one ops task overnight, so you wake up to completed work.

Repricing

Repricing Agent

Tracks competitor prices on your listings each night and updates your prices automatically, keeping you competitive without manual checks.

Listings

Listing Agent

Creates and publishes product listings from your existing data, keeping your catalog current without hours spent writing copy.

Replies

Reply Agent

Reviews buyer questions and sends policy-consistent replies, giving customers answers overnight without opening a message.

Early access seller feedback

Sellers getting hours back

Early-access participants report freeing an average of 6 hours per week formerly devoted to manual shop work, according to self-reported time logs.

I used to spend my first morning hour catching up on buyer messages and repricing. Now I review Seltova's log and move on.

Sofia M., handmade jewelry vendor, Shopify + Etsy, early-access participant

New product listings once took a full evening. The listing agent turns my notes into a ready-to-publish description in minutes. It is not perfect, but it gives me a genuine starting point.

Jordan K., vintage goods dealer, Shopify, early-access participant

I doubted automated replies, but the policy-trained responses match what I would write. Buyers receive a real answer, not a canned brush-off.

Priscilla R., artisan candle shop across markets, early-access participant

Start free, grow when ready

Starter

$0

Free forever

  • Repricing agent, up to 100 listings
  • Trigger manually
  • Listing agent
  • Reply agent
Start free
Most popular

Solo

$59

per month

  • 1 store, all 3 agents
  • Unlimited repricing listings, overnight schedule
  • Up to 10 listing drafts monthly
  • Up to 100 buyer replies monthly
Start Solo

Studio

$119

per month

  • 3 stores max, every agent, unlimited activity
  • Priority queue processing
  • First access to new agent capabilities
  • Personal onboarding call
Start Studio
Compare pricing and features

Leave your dashboard behind

Your first 14 nights are automatic. Watch what Seltova does.

Get started free